What is a step and repeat?

A step and repeat is a printed backdrop typically used at events such as red carpet premieres, galas, and other high-profile gatherings. The backdrop features a repeating pattern of logos or branding elements that are printed in a grid-like pattern.

Step and repeats are commonly used as a marketing tool to increase brand visibility and provide a professional backdrop for photographs. They are usually positioned behind a designated area where event attendees can pose for pictures, with the logos or branding elements displayed prominently in the background.

Step and repeats can be customized to include logos, patterns, and colors that align with the event's theme or the brand's identity. They are typically printed on vinyl or fabric materials and can vary in size, depending on the event space and branding objectives.

Overall, a step and repeat serves as a visually appealing backdrop that enhances the aesthetic of an event and helps to reinforce brand recognition through consistent, repetitive branding elements.